Carts recovered and orders confirmed, by phone

The challenge

A shopper adds items to the cart, gets distracted and leaves. Email and push notifications are easy to ignore, and a call from a human-sounding voice is much harder to miss, but nobody has the staff to phone every abandoned cart.

Cash-on-delivery adds another risk. Unconfirmed orders get shipped, refused at the door and returned, and the seller pays for shipping both ways.

After the sale, the most common call is the simplest one: where is my order? Answering it a thousand times a day is a poor use of a support team.

How ring24 helps

1. 01

   Recovers carts with a real conversation

   The agent calls shortly after abandonment, asks if something went wrong and answers questions about size, delivery or price on the spot.

2. 02

   Confirms cash-on-delivery orders

   A quick confirmation call checks the address and the intent to buy before you ship, so fewer parcels are refused at the door.

3. 03

   Closes the sale on the call

   With your API connected, the agent can create the order, apply a coupon you approved and send the payment link on the same call.

4. 04

   Answers order status instantly

   Customers call or are called, the agent looks up the order and reads out where it is and when it arrives.

5. 05

   Works in the shopper's language

   Many customers are more comfortable ordering in Malayalam, Tamil, Bengali or Hindi than in English. The agent follows them.

A cart recovery call

An illustrative call, shown here in English. Your agent speaks the caller’s own language.

• AgentHello, this is Shruti from Kerala Bazaar. You left a few items in your cart. Can I help you complete the order?
• CallerI wasn't sure about delivery time.
• AgentDelivery to your pincode takes two days. There is also a 10 percent coupon on this cart if you order now.
• CallerOkay, please go ahead.
• AgentYour order is placed and the payment link is on its way by SMS. Thank you!

What your agent can do

• Create orders and apply approved coupons through your API
• Confirm address and intent on cash-on-delivery orders
• Look up order and shipment status
• Send payment links and tracking links by SMS or WhatsApp
• Log reasons for abandonment so you can fix the cause

What to measure

Because every call is recorded, transcribed and tagged with an outcome, you can track the numbers that matter to your team:

• Recovered cart value per hundred calls
• Return-to-origin rate on confirmed vs unconfirmed COD orders
• Order-status calls resolved without a human
• Top reasons customers give for abandoning

Hear a real sample

This is a pre-recorded call from a ring24 voice agent, with live captions. Press play.

Sample call · synthetic voices · English captions are translations